the art of persuasion

Rhetoric is the science of communication, a rich mine of experiences, methods and techniques for public speaking and presentation. For more than 20 years, we have helped business leaders, politicians and executives exploring these resources in order to master the art of persuation and give captivating presentations.


Here are some of the points you must master if you want  your presentations to be persuasive and captivating:

  • How to build trust and credibility
  • How to effectively integrate PowerPoint into a presentation
  • How to outline your presentation in a congruent and logical way
  • How to make an introduction and a conclusion
  • How to support your ideas and build up a persuasive argument
  • How to use language, script, mnemonics, voice, speech and body language to get your message across